Meet the team

Irmin Romero, executive director


Mr. Romero has a passion for innovation with technology, strong background in project management and has spearheaded start ups such as Renacer Youth Treatment Center in Seattle, and SEIU Training Partnership.   

"We see that no matter how fancy the washer is, or how efficient the dryer may be... the time consumption for our laundry is simply far too great. It's time we move laundry into the digital age."   

-Irmin Romero 

Ilana Segura, business manager


Ilana Segura joins our team as our Business Manager. She is no stranger to pressure and perfection in execution as she joins us with over a decade in experience with executive direction, corporate culture, logistical challenges and a global experience. She currently serves as Sr Executive Assistant to the EVP & Global CFO at Starbucks Coffee Company. She has been with Starbucks since 2011.

“I enjoy networking, leading and coaching directors and executives alike. Nothing sounds better than a good challenge from a start-up, or Fortune 500 company. No task is too big to undertake.” 

-Ilana Segura

Katie O’Leary, administrative assistant


Katie O’Leary joins the team with a strong background in the service industry and has great experience with Sales and Marketing. She brings a warm and positive work ethic, as she has worked with multiple non-profit organizations in various administrative capacities. 

She spends her time very wisely as she also manages her 3 wonderful kids, dog and husband. Some have called her a Ninja when it comes to organization, glad to have her on board!